Epic Games has announced a groundbreaking new feature for Fortnite: Deep-Linking.
This tool enables creators and brands to link directly to their Fortnite experiences from external digital and social platforms. The update is set to revolutionize how developers market their maps and games, making it easier than ever to attract players.
What Is Deep-Linking?
Deep-linking allows creators to generate a unique URL that directs players straight to their Fortnite island or experience. When clicked, these links take users to the corresponding map either via the Fortnite app (if installed) or prompt them to download the game.
Why It Matters
This new feature maximizes the effectiveness of marketing and PR campaigns, allowing creators and brands to:
- Convert their audience from social media posts, websites, or advertisements directly to their game.
- Eliminate extra steps for players, enhancing user experience and boosting engagement.
- Track the success of specific marketing efforts with greater precision.
How Creators Can Benefit
For creators known for Fortnite maps, deep-linking provides an opportunity to:
- Promote islands effectively through campaigns and collaborations.
- Increase player traffic by leveraging platforms like Twitter, Instagram, or TikTok.
- Streamline the process for casual audiences to join in on the fun.
Marketing Game-Changer
Brands working with Fortnite also stand to gain significantly. Whether promoting in-game events, exclusive branded experiences, or esports tournaments, deep-linking creates a direct bridge between marketing materials and gameplay.
This feature reflects Epic Games’ ongoing commitment to empowering its creator ecosystem and fostering an interconnected Fortnite community. As the gaming world becomes more social, seamless access and streamlined player acquisition could redefine how games attract and retain players.
Deep-linking is now live for all creators and brands in the Fortnite ecosystem.